Atlas wheels have one goal : to be the pandemonium of wheels.

To be at the height of mechanical optimization, to be as light and strong as possible.

A great deal of optimization work has been carried out to find the perfect balance between the number of spokes, thicknesses and technologies used.

Except for the very top-of-the-range black pearl wheels (ethic’s sister brand), no wheels have ever been made from 7075 full CNC, but this is now the case.

To achieve the desired objective, the PU moulds have also been completely redesigned, with a unique shape and profile dedicated to the Atlas wheels, giving them extra lightness and comfort.